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WE CREATE MEMORABLE EXPERIENCES
Holly Jolly Lodge is a cozy, holiday lounge and activation designed to temporarily inhabit the main atrium inside The Shops at North Bridge —a large shopping district located on Michigan Ave. in downtown Chicago. Our goal for this activation was to create a fun and festive atmosphere inside the mall for visitors to experience and explore. We designed the space with lots of inviting seating, festive decor, photo opportunities, and interactive elements. A custom snow globe photo booth invited visitors to create a shareable moment, and custom-designed decor elements doubled as additional photo backdrops.
Once inside the Lodge, visitors were invited to relax, read a book, play a game, and enjoy the company of friends and family. We also designed the space with flexibility in mind to accommodate a host of programming and events planned throughout the Holly Jolly Lodge’s run.
HOLLY JOLLY LODGE
Holiday Activation
Holly Jolly Lodge at The Shops at North Bridge
ENGAGEMENT POINTS
It was a priority of ours to include interactive elements within the Lodge to encourage an active and dynamic experience for visitors.
Snow Globe Photo Booth
A snow globe photo booth for snapping pictures with friends and family
Casual Reading
A curated selection of books for every
reading level
Group Games
Board games and other tabletop games for visitors of all ages to enjoy
Interactive Tree
An interactive tree that can be shaped into many different designs
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