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Located in NASCAR Village during the NASCAR Chicago Street Race Weekend, Pit Stop was a brand-inspired experience designed using familiar beach elements in fun and unexpected ways. A canopy of swim tubes and a forest of pool noodles created a shaded retreat and colorful, textured environment for event-goers to recharge in. Pit Stop was also furnished with checkered lawn chairs, custom stools, patterned picnic blankets, and patio umbrellas for additional shade —providing members of the public many options for relaxation and conversation, playful photo backdrops, and surprising moments of joy.
 

PIT STOP

Themed Activation

PIT STOP AT NASCAR VILLAGE FOR NASCAR CHICAGO STREET RACE WEEKEND
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Retail Activation

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