WE CULTIVATE FUN
The Grove is a bright and fun citrus-themed lounge and retail activation located in the atrium inside The Shops at North Bridge —a large shopping district located on Michigan Ave. in downtown Chicago. Following the success of the Holly Jolly Lodge in the same space, we were challenged to reuse and repurpose some of the original elements from the Lodge while transforming the space into something new and fresh —a welcoming environment to help mall visitors escape the winter blues.
Our goal with The Grove was to create a new experience inspired by the greens of summer and the fresh hues of citrus. Amongst the seating options, new and playful textures, and lush greenery, we once again filled the space with several different interactive elements to create an engaging and immersive environment.
The Grove at The Shops at North Bridge
To ensure a dynamic and active experience for visitors, we included several interactive elements within The Grove:
Greenery Photo Wall
A garden party inspired photo wall for snapping pictures with friends and family
A curated selection of books for every
Chicago's favorite lawn game to add a moment of play and leisure
Citrus-inspired face cut-outs to make those shareable moments even more fun